Come up with an idea, prototype it, make a million units, sell like crazy, and get that bread. Right?
Not accurate. Sorry.
Get comfortable with prototyping if you want to save serious money on development, manufacturing, and overall margin. Prototyping is not a process of making the best product we can and iterating until it is perfect. Prototypes are experiments we use in an overall strategic product development process to answer questions, validate assumptions, and explore opportunities.
Yeah, I get it. Making stuff sounds way more fun. The boring parts of business, like constructing and executing a good prototyping plan, is where success is hidden.
In this episode, I discuss some of the milestones and hack that comprise a better approach to prototyping.